Principal, Customer Storytelling & Advocacy

We are looking for a visionary, hands-on storyteller to reinvent how Cloudflare brings customer impact to life.

As a Principal, Customer Storytelling & Advocacy, you will combine the narrative instincts of an exceptional writer and editor, the technical fluency of a product marketer, the relationship skills of a customer advocate, and the creative eye of a producer.

Your main responsibilities will include:

• Interviewing customers and their executives to learn about their experiences with Cloudflare
• Explaining complex technical topics in simple terms that both business and technical audiences can understand
• Leading major storytelling projects, such as films, campaigns, or customer segments in keynotes
• Developing creative concepts that capture attention and build credibility
• Piloting new formats for storytelling, such as documentary-style series, live builds, and interactive data stories
• Setting the quality standard for customer stories and holding agencies, freelancers, and internal teams to it
• Providing executives with customer stories and proof points for keynotes, briefings, and social posts
• Building repeatable AI-enabled workflows to discover, produce, and amplify customer stories at scale
• Tracking the impact of stories and using data to inform future content decisions

Requirements include:

• 10-15 years of experience in Developer Relations, Product Marketing, Customer Marketing, Journalism, or Video Production
• Technical fluency and the ability to explain complex topics in simple terms
• Experience producing video and live content from start to finish
• Executive presence and influence, with the ability to interview C-suite executives and brief Cloudflare executives
• Experience building a content program or production workflow that others can run

We offer a competitive salary, equity participation, and a comprehensive benefits package.

For San Francisco Bay Area based hires, the estimated annual salary is $221,000 - $304,000.