CRM & Digital Content Manager

We're looking for a CRM & Digital Content Manager to shape how millions of customers hear from us and experience Pret beyond the shop. You'll own the customer journeys that turn a first visit into a habit, making sure every message feels personal, timely and unmistakably Pret.

Key Responsibilities:

• Own all UK customer communications across email, push, SMS and in-app, including retention and loyalty journeys.
• Build, test and improve automated customer journeys in our customer engagement platform (Braze).
• Work with our analytics team to define our core customer segments and decide how we personalise for each one.
• Manage content across our app and website.
• Track how each channel is performing and recommend improvements to stakeholders.
• Work with Design, Product and Marketing to ensure clear, consistent messages on every channel.
• Support Pret's international markets with CRM and customer data.

Experience and Skills Required:

• Experience in a CRM, lifecycle or retention marketing role at a consumer business.
• Hands-on experience building and running automated and complex journeys and campaigns in a customer engagement platform such as Braze.
• A track record of improving customer retention or engagement.
• Confidence working with data and strong written communication skills.
• A curious, test-and-learn mindset with the customer at the centre of your decisions.

The Perks:

• A Gold Card with free food and drinks in the office and discounts elsewhere.
• 33-38 days of annual leave.
• Free private medical aid cover.
• 4-5% pension contribution.
• Life assurance at 3x your annual salary.
• Loyalty awards and more.