Description
We are seeking an experienced Outbound Product Manager to join our team. As an Outbound Product Manager, you will own go-to-market execution and adoption success for assigned products and initiatives. You will define positioning, support launch strategy, enable sales and customer-facing teams, and gather voice-of-customer insights to strengthen product-market fit.
Key responsibilities include:
- Developing and executing go-to-market plans for new products and strategic initiatives
- Defining and refining product positioning and messaging in collaboration with Marketing and Product
- Identifying and engaging target customers for early validation and beta participation
- Ensuring cross-functional GTM readiness across Sales, Marketing, RevOps, Customer Operations, and Support
- Monitoring product adoption, usage trends, and performance metrics; identifying risks and recommending corrective actions
Requirements:
- 5+ years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology
- Bachelor's degree in a related field (Technology, Business, etc.)
- Experience commercializing enterprise SaaS or AI-driven solutions
- Experience working closely with Sales, RevOps, and Customer Success teams
- Healthcare or post-acute industry experience
At PointClickCare, we offer a range of benefits, including:
- Benefits starting from Day 1
- Retirement Plan Matching (RRSP & 401K)
- Flexible Paid Time Off
- Lifestyle/Wellness Spending Account
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Learning Programs & Resources
- Employee Recognition
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