Description
The Membership Marketing Project Manager plans, executes, and manages marketing projects that promote RDG's exclusive lifestyle membership program.
The role owns campaign delivery end-to-end , project plans, timelines, budgets, vendor coordination, content, and performance reporting , and requires a strategic thinker with strong project management skills and a deep understanding of luxury marketing.
Key Responsibilities
- Project Management: Oversee the development and execution of marketing campaigns and projects from conception to completion.
- Marketing Strategy: Develop and implement marketing strategies that promote the lifestyle membership program, increase brand awareness, and drive member acquisition.
- Content Creation & Management: Work with the creative team to develop high-quality marketing materials including brochures, emails, social media content, and advertisements.
- Digital Marketing: Work with the Digital Manager on execution of digital marketing campaigns including SEO, PPC, email marketing, and social media.
- Event Promotion: Collaborate with the Director of Membership Programming to promote membership-related events and activities.
- Budget Management: Maintain marketing budgets, ensuring efficient use of resources.
- Stakeholder Communication: Serve as the primary point of contact to the Head of Partnerships & Communications for all marketing project communications.
- Performance Tracking & Reporting: Monitor and report on the success of marketing initiatives, providing actionable insights for continuous improvement.
Requirements & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in marketing project management.
- Proven track record of successfully managing marketing projects from start to finish.
- Strong understanding of digital marketing, social media, and content creation.
- Proficiency in marketing software and project management tools.
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