Marketing Manager Middle East

The Marketing Manager Middle East will lead marketing for Fragomen's Middle East region, developing and delivering an integrated strategy to build the brand, strengthen market position, and support business priorities.

Responsibilities:

Marketing strategy and campaign delivery

• Develop and deliver an annual Middle East marketing plan aligned with Fragomen's global marketing strategy and regional business priorities.
• Lead integrated, multi-channel campaigns to strengthen awareness of Fragomen's capabilities, sectors, solutions, and people across priority Middle East markets.
• Translate regional opportunities and business priorities into clear audience strategies, campaign briefs, messaging, content plans, and activation programs.
• Manage the regional marketing calendar and ensure coordinated, high-quality delivery across digital channels, content, events, sponsorships, and partner activity.
• Establish objectives and measures of success for key marketing initiatives; monitor results and use insight to refine future activity and investment.
• Act as a steward of the Fragomen brand, ensuring regional materials and experiences are consistent with global standards while remaining relevant to local audiences.

Content thought leadership and digital marketing

• Identify timely themes, client needs, and market developments that can be translated into distinctive campaigns, thought leadership, and executive visibility opportunities.
• Develop and manage a regional content pipeline in partnership with subject matter experts and global content, communications, digital, and social media colleagues.
• Shape briefs and oversee the development of client-facing content, web pages, email campaigns, social media assets, videos, and other marketing materials.
• Strengthen the digital discoverability and reach of Middle East content and campaigns, applying channel and audience insight to improve engagement.
• Partner with Communications and PR colleagues on media and reputation-building opportunities.

Events sponsorships and external engagement

• Lead the regional strategy and delivery of client events, webinars, conferences, and sponsorships.
• Oversee event delivery from concept and promotion through logistics, on-site execution, audience engagement, and post-event measurement.
• Evaluate relationships with associations, industry bodies, and external partners and recommend opportunities that advance Fragomen's visibility, credibility, and thought leadership.
• Work with relevant colleagues to ensure event-generated engagement and insights are captured and used to inform future marketing and client activity.

Market insight and growth enablement

• Develop a strong understanding of Fragomen's Middle East practice, priority audiences, sectors, services, competitors, and growth opportunities.
• Monitor market, client, and competitor developments and turn relevant insight into actionable marketing recommendations.
• Lead and coordinate priority RFPs, pitches, and proposals across the Middle East.
• Maintain high-quality regional credentials, case studies, and proposal content.
• Partner with regional leaders and Business Development colleagues to support priority pursuits, client programs, and growth initiatives with targeted marketing insight, messaging, and materials.

Leadership and collaboration

• Coach and develop the Middle East Marketing and BD Executive.
• Build trusted relationships with Middle East partners and professionals.
• Collaborate with colleagues across Marketing, BD, Communications, PR, Digital, Creative, Events, and Client Intelligence.
• Manage relevant regional marketing budgets, external suppliers, and agencies.

What we're looking for:

• At least five years of progressive marketing experience, preferably within professional services or B2B services.
• Demonstrated experience developing and delivering integrated marketing strategies and campaigns.
• Strong understanding of brand, content, digital marketing, events, and audience engagement.
• Experience using data and market insight to inform priorities and evaluate marketing effectiveness.
• A strong understanding of the Middle East business environment.
• Excellent written and spoken English; Arabic or other regional language capability is desirable.
• Proven ability to advise, influence, and build credibility with partners and senior stakeholders.

What we offer:

• Competitive salary
• Health and wellness benefits, including private medical insurance and Headspace membership
• Lifestyle and family support, including ticket allowance, advance housing policy, and children's education policy
• Time away from work, including annual leave, public holidays, volunteering leave, and long service leave
• Professional development opportunities, including access to e-learning platform, mentoring schemes, and training bursaries