Marketing Manager

We are seeking a Marketing Manager to plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions.

Responsibilities:

• Plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions.
• Manage leads generation and follow-up, including handling application drop-off lists and identifying qualified leads to enhance cross-sell opportunities.
• Coordinate and manage agencies for the development of marketing materials (e.g. eDM, SMS, website banners and social ads).
• Communicate marketing plans and coordinate input, feedback and approvals from key stakeholders and contributors.
• Oversee and ensure timely execution of all marketing materials, including managing the end-to-end approval process.
• Champion a culture of customer segmentation, A/B testing, optimization and predictive modelling, working with cross-functional teams to develop our testing strategy and share best practices.
• Continuously optimize campaign and promotion effectiveness by tracking, analyzing and reporting on sales and marketing communications performance.
• Drive collaboration across business units to support growth and improve overall commercial outcomes.

The Person:

• Bachelor’s degree in marketing, Communications, e-commerce or a related discipline preferred.
• Minimum 3–5 years’ experience in CRM, customer loyalty, engagement or campaign management, ideally within financial services.
• Hands-on experience with marketing automation tools (e.g. Salesforce Marketing Cloud).
• Strong analytical skills with extensive A/B testing and cohort analysis experience.
• Up-to-date knowledge of digital marketing trends and performance measurement best practices.
• Knowledge of analytic tools (e.g. Google Analytics and Tableau) is an advantage.
• Independent, proactive, collaborative, creative and detail-oriented, with a strong sense of ownership.

Benefits:

• 5-day work
• 20-22 days annual leaves
• Excellent learning & development opportunities
• Attractive package