Marketing Manager & Launch Lead

As a Marketing Manager & Launch Lead, you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands.

You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers.

Key Responsibilities:

• Strategic Leadership: Define and align product portfolio vision, strategy, and goals across stakeholders.
• Commercial acumen: Lead core commercial cycle and brand forecasting in collaboration with relevant stakeholders.
• Translate portfolio and global brand strategy into clear launch and activity plans with milestones, owners, timelines, and defined KPIs.
• Lead cross-functional launch and brand execution meetings, coordinating Commercial, Medical, Market Access, Regulatory, Supply, Digital, and Finance to ensure timely delivery.
• Define, track, and regularly review KPIs (e.g., launch milestones, sales, market share, access status, execution rates) and use them to steer performance discussions and corrective actions.
• Product Lifecycle Management: Oversee product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives.
• Market Expansion: Identify new opportunities, develop strategies, and drive market penetration, contributing to revenue growth.
• Customer Engagement: Establish strong connections with External Experts (EEs) and ensure delivery of the best customer experience.
• Brand Strategy: Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition.
• Access & Reimbursement: Lead and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders.
• Field Engagement: Approximately spend 50% of time externally facing.
• Compliance: Ensure all activities align with GSK's ethical standards, governance, and regulatory requirements.

Requirements:

• Saudi National.
• Bachelor's degree in Pharmacy.
• Saudi Commission for Health Specialist card (SCFHS) is required.
• Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance.
• Previous marketing experience.

Preferred Qualifications:

• Strong expertise in biologics, respiratory, and/or specialty medicines.
• Excellent verbal and written communication skills.
• Ability to deliver and exceed objectives within tight timelines.
• Demonstrated stakeholder management and influencing skills.
• Ability to problem-solve with limited information.
• Budgeting and cost-consciousness.