Marketing Manager

We are seeking a Marketing Manager to lead issuer consultations, develop and implement integrated marketing strategies, and measure campaign effectiveness. This role requires a strong 360° marketing background, combining brand, digital, performance, customer engagement, content, and experiential marketing.

Key Responsibilities:

• Lead & acquisition campaign planning with an audience-first approach
• Develop and execute integrated 360° marketing plans across multiple channels
• Consult with clients and internal stakeholders to uncover business challenges and recommend strategic marketing solutions
• Shape digital marketing strategies and lead digital initiatives and campaigns
• Develop and execute demand-generation strategies to increase customer utilization
• Collaborate closely with cross-functional teams, including Sales, Product, Media & Data Science
• Build and maintain strong relationships with internal and external stakeholders
• Lead end-to-end project management of marketing initiatives
• Manage creative, media, event and other agency relationships
• Regularly analyze campaign performance and provide strategic recommendations
• Manage budgets and P&L and allocate investments effectively

Qualifications:

• 7+ years of marketing experience with a strong background in developing and executing integrated 360° marketing strategies
• Demonstrated integrated marketing experience across multiple marketing disciplines
• Strong stakeholder management and influencing skills
• Excellent project management skills
• Strategic thinker with a holistic approach to marketing
• Consultative marketing experience translating business objectives & insights into actionable marketing strategies
• Adaptive mindset with a proven ability to navigate ambiguity
• Integrated marketing experience within consumer goods or fintechs strongly preferred
• UAE market experience is mandatory