Marketing Campaign Executive

As a Marketing Campaign Executive at Bupa Health Services, Hospitals & Diagnostic Centres, you will play a key role in supporting the delivery of integrated marketing campaigns that drive awareness, engagement and growth.

You will work closely with Marketing Managers and a wide range of stakeholders to bring campaigns to life across digital, social, content and marketing channels.

This is an exciting opportunity for a proactive marketing professional looking to develop their experience within a leading healthcare organisation while contributing to meaningful campaigns that connect patients with exceptional care.

Responsibilities

• Support the planning, coordination and delivery of integrated marketing campaigns across multiple channels.
• Manage campaign administration, project trackers, timelines and stakeholder communications to ensure activities are delivered on time and within budget.
• Coordinate content creation including case studies, patient stories, photography and video content that support service-line growth and brand awareness.
• Work with consultants, clinicians, operational teams, agencies and PR colleagues to identify and develop engaging content opportunities.
• Support paid digital marketing campaigns across search, display, paid social, video and programmatic channels.
• Monitor campaign performance, produce reports and dashboards, and identify opportunities for optimisation and improvement.
• Coordinate marketing budgets, purchase orders, invoices and expenditure tracking to ensure financial accuracy and compliance.
• Support agency management, campaign implementation and supplier relationships.
• Maintain campaign calendars, marketing documentation and governance processes to support efficient delivery across the team.

Key Skills / Qualifications

Essential

• Previous experience delivering or coordinating integrated marketing campaigns.
• Experience supporting paid digital marketing activity.
• Strong organisational and project coordination skills with excellent attention to detail.
• Experience working with multiple stakeholders and managing competing priorities.
• Strong communication and relationship-building skills.
• Analytical mindset with the ability to interpret campaign performance data and reporting.
• Ability to work independently and proactively within a fast-paced environment.

Desirable

• Healthcare or other regulated sector experience.
• Experience working with marketing agencies and external suppliers.
• Experience creating or coordinating social media and content marketing programmes.

Benefits

• Pension scheme with employer contributions.
• Life assurance cover from day one.
• 24/7 Anytime HealthLine with access to nurses and GP advice.
• Healthy Minds Employee Assistance Programme (EAP), including counselling support.
• Gym and fitness discounts through MyGymDiscounts.
• Retail and lifestyle discounts through VivaBenefits.
• Early access to earned wages and financial wellbeing support.