Description
Pfizer's marketing and market research teams play a crucial role in positioning the company's product portfolio to meet the needs of patients and healthcare providers.
As a Marketing and Market Research professional at Pfizer, you will be responsible for providing marketing direction for a wide range of products.
Your coordination skills will be essential in managing marketing plans and launching programs to create demand for product lines.
Key responsibilities include:
- Providing guidance and leading projects to manage marketing plans and launch programs
- Evaluating brand performance and recommending product development or enhancements
- Overseeing the development of marketing materials
- Providing direction to the sales force on activities such as advertising, public relations, and product strategy implementation
- Managing cross-functional brand leadership across various teams
- Forecasting brand performance and tracking progress towards targets
- Developing awareness campaigns and congress content in partnership with the Medical team
- Managing local agencies for trans-creation and validating brand-specific messages
Requirements:
- Bachelor's degree required, Master's degree or MBA preferred
- Innovation ability in programs
- Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical-related majors preferred
- At least 5 years of working experience in the pharmaceutical industry
- Experience in managing revenues and costs required
- Knowledge of Marketing Mix principles, business acumen, and marketing execution a must
- Strong strategic and leadership skills preferred
- Track record of working collaboratively across functions
- Product management experience
- Fluent in written and spoken English
- Advanced Microsoft Office capabilities, particularly Excel, PowerPoint, and Word
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