Description
Pfizer's marketing and market research teams play a crucial role in positioning the company's product portfolio to meet the needs of patients and healthcare providers.
As a Manager in Marketing and Market Research, you will provide marketing direction for Pfizer's wide array of products.
Your coordination skills will be essential in managing marketing plans and launching programs to create demand for product lines.
Key responsibilities include:
- Providing guidance and leading projects to manage own time and meet objectives
- Developing business plans for in-market and pipeline products
- Managing strategy development and execution to maximize revenues
- Creating awareness campaigns and congress content in partnership with the Medical team
- Developing channel-specific customer segmentation and go-to-market models
- Managing cross-functional brand leadership across various teams
- Forecasting brand performance and tracking progress towards targets
- Managing local agencies for trans-creation and validating brand-specific messages
The ideal candidate will have:
- A Bachelor's Degree, with a Master's Degree or MBA preferred
- A background in Clinical Medicine, Pharmacy, Biology, Chemistry, or Pharmaceutical-related fields
- At least 5 years of working experience in the Pharmaceutical industry
- Experience in managing revenues and costs
- Knowledge of Marketing Mix principles, business acumen, and marketing execution
- Strong strategic and leadership skills
- Fluency in written and spoken English
- Advanced Microsoft Office capabilities, particularly Excel, PowerPoint, and Word
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