Manager, Marketing and Market Research

Pfizer's marketing and market research teams play a crucial role in positioning the company's product portfolio to meet the needs of patients and healthcare providers.

As a Manager in Marketing and Market Research, you will provide marketing direction for Pfizer's wide array of products.

Your responsibilities will include:

• Providing guidance and leading projects to manage marketing plans and launch programs to create demand for product lines
• Evaluating brand performance periodically and recommending product development or enhancement
• Overseeing the development of marketing materials and providing direction to the sales force for activities such as advertising, public relations, and product strategy implementation
• Managing cross-functional brand leadership across various teams, including Field Force, Account management, medical, legal, and regulatory
• Leading in-country cross-functional teams and working in collaboration with global cross-functional teams to achieve brand objectives
• Forecasting brand performance and tracking progress towards targets
• Managing local agencies for trans-creation and validating brand-specific messages

The requirements for this role include:

• A Bachelor's Degree, with a Master's Degree or MBA preferred
• At least 5 years of working experience in the pharmaceutical industry
• Experience in managing revenues and costs
• Knowledge of Marketing Mix principles, business acumen, and marketing execution
• Strong strategic and leadership skills
• Fluency in written and spoken English
• Advanced Microsoft Office capabilities, particularly Excel, PowerPoint, and Word