Manager, Integrated Marketing - The Wall Street Journal

We are seeking a Manager, Integrated Marketing - The Wall Street Journal to join our team in Midtown Manhattan.

The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long-term partnerships with The Wall Street Journal and Barron's Group.

As a Manager, Integrated Marketing, you will report to the Executive Director of Enterprise, Integrated Marketing and work in our Midtown Manhattan office 3 days each week.

Responsibilities:

• Manage daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings
• Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks
• Use research and data to share insights and support value propositions for client pitches and proposals
• Work with and project manage across relevant areas of the organization to develop pitches and integrated programs for clients
• Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business
• Present and participate in client meetings

Requirements:

• B.A. or B.S., plus 5+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment, or equivalent experience
• A foundational understanding of an ad sales, planning, and account management environment
• Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment
• Experience translating product marketing materials into compelling proposals customized to the goals and strategy of individual clients
• Proficiency with Google Suite (Sheets, Slides, etc.); design skills a plus
• Confidence interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment
• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

Benefits:

• Comprehensive Medical, Dental and Vision Insurance Plans
• Paid Time Off
• Retirement Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program