Description
The Manager, Digital Content Experience is responsible for delivering Mable's website experience with a focus on content governance, user journeys, and customer acquisition.
Key Responsibilities:
- Own the content experience of Mable's marketing website, focusing on new user journeys and existing customer website journeys.
- Write, produce, and publish web pages in the Contentful CMS, incorporating business, legal, brand, and marketing requirements.
- Triage and prioritise inbound website update requests, allocating work to the Web Squad or delivering updates directly.
- Ensure content governance and legal compliance across the Mable website.
- Partner with the Strategic Search Manager to deliver SEO/GEO/AEO content priorities.
- Collaborate with the Performance & Digital Experience team to align performance landing pages with media messaging and audience intent.
- Monitor, analyse, and improve website performance and customer feedback using GA4 and other tools.
- Identify, prioritise, and implement improvements to website accessibility.
Skills, Knowledge, and Experience:
- 5+ years of experience in digital content, web production, or digital experience.
- Strong copywriting and UX writing skills.
- Hands-on CMS publishing experience (Contentful preferred).
- Proven experience in content governance and SEO.
- Working knowledge of web accessibility and inclusive content practices.
- Strong communication, stakeholder management, and time management skills.
Additional Information: Mable offers a range of benefits, including parental leave, flexible work arrangements, and a reward and recognition program.
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