Manager, Consumer Marketing Strategy

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

• Develop marketing strategies that continue to build desire and advocacy for Ford, recently named "America's Most Iconic Company" by Time Magazine.

• Lead development and guide deployment of marketing strategies across Ford's strategic business units -- including Ford Blue, Model E, Integrated Services, Ford Customer Service Division & Parts/Accessories that collectively build and reinforce Ford brand opinion, preference, loyalty and share in the critical US Market.

Responsibilities

What you'll do...

• Manage the establishment and evolution of annual cross SBU marketing plan to deliver brand and business objectives across marketing sales and service initiatives to serve customer needs.

• Lead development of Marketing Special Attention Reviews that diagnose brand and business performance gaps, identify root causes, and develop actionable recommendations to improve outcomes.

• Develop compelling, insight-led narratives and recommendations that inform senior leadership decisions and drive cross-functional alignment.

• Work closely with media to ensure strategic alignment.

• Coordinate relationship with agency strategy leads.

• Consult on all major communications briefs to ensure all initiatives have a business-driven purpose and clear, measurable objective.

• Act as a brand steward to ensure consistent and cohesive application of strategy (cascade the strategy and act as an ongoing resource throughout development).

• Work with APP&R and GDIA to set reporting plan and review reports prior distribution to ensure valuable and actual insights; work closely with GCI on consumer and communications research.

Qualifications

You'll have...

• Bachelor's Degree.

• Strong Business & Marketing acumen.

• 5+ years of marketing experience including omni-channel media and creative strategy.

• Analytical curiosity.

• Problem structuring.

• An understanding of consumer empathy processes.

• A proven track record for coordinating and project leading brand & marketing strategy.

Even better, you may have...

• MBA.

• Strategy Consulting Experience.

• Automotive industry experience.

• Deep facility with the Microsoft suite.

• Experience collaborating with advertising, media & PR agencies.

Benefits

We offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage.

• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more.

• Vehicle discount program for employees and family members and management leases.

• Tuition assistance.

• Established and active employee resource groups.

• Paid time off for individual and team community service.

• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year's Day.