Omnichannel Marketing Manager

Join GSK as an Omnichannel Marketing Manager to lead innovative digital and multi-channel marketing efforts in the United States.

You will work closely with cross-functional teams to create meaningful engagement with healthcare professionals.

This role offers the chance to grow your career while making a positive impact aligned with GSK's mission of uniting science, technology, and talent to get ahead of disease together.

Responsibilities:

• Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
• Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
• Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
• Navigate the promotional review and approval process to ensure compliance with industry regulations.
• Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• Minimum 3 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
• Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.
• Proven ability to work effectively within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills with experience in managing promotional review and regulatory compliance processes.

Preferred Qualifications:

• Master of Business Administration (MBA) or advanced degree in a related field.
• Experience in pharmaceutical or healthcare industry marketing, particularly in respiratory and specialty medicines.
• Knowledge of healthcare professional (HCP) audience targeting and digital media planning.
• Hands-on experience with campaign analytics and marketing performance optimization.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience working in highly regulated industries with formal promotional review processes.

Benefits:

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.