Senior Channel Marketing Manager, Reseller US

Huntress is looking for a Channel Marketing Manager to partner directly with strategic resellers in North America and plan and execute go-to-market motions that drive pipeline and revenue.

You will build joint marketing plans with a group of strategic and focus partners, bring Huntress campaigns and programs to life through those partners, and measure what works so we can invest where the return is highest.

Responsibilities

• Build and own joint marketing and GTM plans with Strategic and Focus North American resellers, with clear goals for pipeline, bookings, and activity with measurable ROI.
• Plan and execute partner GTM motions, including demand generation campaigns, webinars, regional and field events, product launch plays, and partner-led programs.
• Serve as the primary marketing point of contact for North American reseller partners, helping them position and sell Huntress to their customers with consistent messaging, branding, and execution.
• Adapt Huntress campaigns, messaging, and assets into partner-ready kits and co-branded materials that partners can launch with minimal effort.
• Plan the activities and campaigns that put MDF and co-marketing funds to work with your partners, partnering with the Program Manager who administers MDF, and report on the results and ROI of funded activity.
• Partner with Partner Sales, Demand Generation, Product Marketing, and Channel Operations to align partner campaigns with corporate priorities, lead handling, and attribution.
• Collaborate with Product Marketing to turn product updates and launches into channel-specific campaigns that drive partner activation, product adoption, and lead generation.
• Support partner engagement through the Huntress Hub partner portal, including communications, resources, and ongoing engagement strategies.
• Track and report on partner marketing KPIs, including partner engagement, sourced and influenced pipeline, campaign conversion, and use the results to guide investment.
• Capture partner feedback and recommend improvements to channel programs, enablement, and marketing resources.
• Support partner QBRs, events, and executive engagements with strategic partners.

What You Bring to the Team

• 5+ years of experience in channel or partner marketing, ideally in the SaaS or cybersecurity space.
• Proven success planning and executing co-marketing programs with resellers that produced measurable pipeline and revenue.
• Working knowledge of the North American reseller ecosystem and how partners market and sell.
• Experience planning MDF-funded or co-marketing activities and working within channel program mechanics such as deal registration and lead sharing.
• Ability to plan, manage, and execute several programs and partner relationships at once, and pivot quickly as needs change.
• Strong analytical skills, with the ability to assess opportunities and make ROI-based decisions on programs and investments.
• Exceptional ability to lead, influence, and collaborate across organisational and geographic boundaries.
• Familiarity with CRM, marketing automation, and PRM or partner portal tools (e.g., Salesforce, HubSpot).

What Success Looks Like in the First Year

• Joint marketing plans in place and running with each of your strategic resellers.
• Measurable growth in partner-sourced and partner-influenced pipeline.
• Well-planned, MDF-funded activity with your partners and a clear view of ROI by partner and campaign type.
• Partner-ready campaigns and assets that your partners use again and again.

What We Offer

• 100% remote work environment
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth