Influencer Marketing Manager

We are looking for an Influencer Marketing Manager to develop and execute an influencer marketing strategy aligned to brand and growth goals. You will design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting. You will identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels.

Responsibilities:

• Develop and execute an influencer marketing strategy aligned to brand and growth goals
• Design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting
• Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels
• Negotiate contracts, manage budgets, and oversee deliverables and timelines
• Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines, with human-in-the-loop checkpoints for agent-generated work
• Build long-term ambassador and advocacy programs
• Track, analyze, and report on campaign performance, including reach, engagement, conversions, and ROI, using agents to surface insights and optimize in near real time
• Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, as well as agencies and vendors, to scale agentic marketing across programs
• Work through ambiguity and test new formats, platforms, partnership models, and agentic approaches

Requirements:

• 5+ years of proven experience in influencer, social, or partnership marketing
• Experience running multi-channel influencer campaigns end to end
• Hands-on experience with, or a strong interest in, agentic marketing and using AI agents or automation to scale marketing programs
• Experience with the B2B technology or SaaS business model
• Strong negotiation, relationship-building, and communication skills
• Data-driven and able to tie programs to business outcomes
• Strong project and budget management skills
• Knowledge of FTC disclosure and brand safety guidelines
• Degree or equivalent relevant experience

Preferred Qualifications:

• Experience with influencer platforms (e.g., CreatorIQ, Traackr, Grin, Aspire) and analytics tools
• Built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a marketing context
• Agency or creator-side experience
• Familiarity with AI and tech-industry creator communities
• Excellent written communication skills
• Ability to lead through influence across a complex organization

Benefits:

• Time off programs
• Medical, dental, vision
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program