Head of Shop Marketing for Pret UK

We’re looking for passionate team players to bring joy to our customers every day. As a Head of Shop Marketing for Pret UK, you will be responsible for shaping the brand's narrative and driving growth through managing the end-to-end process of campaign development and seamless execution across the equity and franchise estate.

Key Responsibilities:

• Shop Communication: Be responsible for how all customer messaging lands in shops, controlling the customer journey through external messaging, point of purchase and post-purchase in-shop communication.
• Strategic Leadership: Gain internal alignment and manage stakeholders to develop and execute a comprehensive in-shop communications plan aligned with Pret's food and coffee innovation strategy to drive transaction growth and increase market share.
• Project & Stakeholder management: Build a robust end-to-end campaign launch process, fully integrated with food, coffee, creative, commercial wider marketing, supply chain and operations team.
• Customer Communication Direction: Use bold, distinctive and customer-first thinking, raising the creative ambition of Pret’s communications and ensuring the brand continues to stand out in a competitive market.
• Agency Coordination: Serve as the primary contact for Pret’s UK Marketing and our in-house creative team, ensuring brand consistency and smooth and timely fulfilment of campaigns.
• Franchise Shop Alignment: Understand the franchise business and ensure messaging is appropriately launched in franchise stores, ensuring consistency of brand voice and maximal campaign impact.
• Success Measurement: Work with the commercial team to understand impact of campaigns, optimise investment and demonstrate ROI, whilst managing large scale budgets.

Experience and Skills required:

• Project management: Essential experience managing multiple critical pathways, multiple stakeholders and using multiple data sources to deliver complicated and large projects on time.
• Sector Experience: Understanding of marketing communications within QSR, fast-casual dining, FMCG or high-street retail.
• Proven Track Record: Demonstrated success in developing and implementing integrated, multi-channel campaigns and communications strategies that have built brands and delivered measurable transaction growth.
• Agency management: Experience working with and leading external agency partners.
• Commercial Acumen: Ability to link media metrics directly to business outcomes like transactions, average transaction value, and market share.
• Agility: The ability to pivot strategies quickly based on real-time data, seasonal shifts, or changes in consumer behaviour.
• Leadership: Proven track record of leading cross-functional teams and managing diverse internal and external stakeholders.
• Stakeholder Influence: A natural communicator who can translate advertising jargon into actionable insights for senior leadership and operations teams.

Life at Pret: In the office Our offices are where teams come together to collaborate, connect and bring great ideas to life. Wherever you're based, you'll find:

• Individual ways to grow: fully funded professional qualifications, leadership development and informal and formal mentoring
• Diversity & belonging: Everyone’s welcome at Pret – you’ll be valued for who you are and supported to feel confident in yourself and your skills
• Pace & variety: Build a diverse skillset, meet some new people and learn (a LOT)
• Community & purpose: We work together to creative positive change through the Pret Foundation

The perks:

• A Gold Card! That means when you’re in the office, your food and drinks are on us. And when you’re not, you get 5 free drinks a day and 50% off everything else
• 33-38 days of annual leave (increasing with service)
• Free private medical aid cover – with the option to add a loved one
• 4-5% pension contribution (increasing with service)
• Life assurance at 3x your annual salary
• Loyalty awards to celebrate every 5 years you’re with us
• And more – think: a flexible benefits platform, season ticket loans, a healthcare cash plan, mortgage services, financial wellbeing provisions, option to take a sabbatical after 3 years and opportunities to support our incredible charity, the Pret Foundation.