Head of Sales

We're looking for a Head of Sales to build and lead our sales team, focusing on converting interest into customers. As a player-coach, you'll split your time between selling and leading the team.

Responsibilities

You will:

• Build and lead our sales team end-to-end, including sales strategy, metrics, hiring, and growth
• Sell yourself, particularly in the early stages, handling demos and proposals for larger SMEs and closing key deals
• Coach the team daily, providing feedback and improving sales techniques
• Own conversion, cross-sell, and customer satisfaction for yourself and the team
• Develop the foundations for the sales team, including a playbook, CRM setup, and pipeline reporting
• Gather customer insights and bring them back to Product and Insurance to inform product development
• Shape our discounting strategy alongside the pricing team
• Challenge ideas and bring your own perspectives

Requirements

• Previous experience managing salespeople, including hiring, coaching, and feedback
• Hands-on B2B sales experience, ideally with SMEs or self-employed customers
• A track record of building and scaling sales teams or processes
• Strong energy and conviction, with the ability to sell and gain customer trust
• Proficiency with AI tools and curiosity about their applications
• Fluent Dutch and comfortable working in English
• Willingness to work in our Amsterdam office five days a week

Nice to Have

• Experience in a startup or scale-up, particularly in insurance, fintech, or SaaS
• Some insurance knowledge, with eagerness to learn
• A Wft certificate (not required initially but expected upon joining)
• Experience selling across multiple country markets

Benefits

• Competitive compensation, including a salary, bonus tied to results, and performance-based equity grants
• 25 holiday days
• 6% employer pension contribution
• €50 net monthly wellbeing budget via Epassi
• Internal leadership programs and coaching
• Central Amsterdam office with shared lunches, dogs, and Friday drinks
• MacBook Pro