Head of Marketing

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We're hiring for a venture building a next-generation blockchain for real-time, large-scale applications. Designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability. The ecosystem includes a first-party DEX, a prediction markets protocol and several upcoming products.

We are looking for a Head of Marketing to turn this technology and product portfolio into adoption, volume and a recognised market position. This is the venture's most senior marketing role. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it. You will build a product-led marketing engine that can repeatedly take technical products to market, acquire users and turn launches into sustained growth. This is a player-coach role. You will set the strategy, build and lead the team, and remain close enough to the work to sharpen positioning, challenge campaigns and lead important launches yourself.

Responsibilities:

• Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.
• Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.
• Lead positioning and launches: Define the venture's narrative and create clear positioning and go-to-market plans for each product.
• Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.

Requirements:

• Senior marketing leadership experience across both Web2 and Web3
• End-to-end ownership of positioning, go-to-market and growth
• Evidence of increasing users, trading volume, revenue or market share
• A strong understanding of acquisition, activation and retention
• Experience leading teams while remaining hands-on
• The ability to use data to prioritise decisions and measure results