Description
Job Overview
The Head of Commercial, Gins, Rums, Liqueurs will lead the commercial strategy for Diageo's gin, rum, and liqueurs portfolio, driving growth and competitive advantage.
About the Role
This role is part of Diageo's marketing team, where creativity meets insight to shape brand experiences globally. The successful candidate will be responsible for defining the commercial framework, growth drivers, and customer proposition for the gin, rum, and liqueurs category.
Key Responsibilities
- Develop the commercial framework, including pricing, price pack architecture, and promotional strategies.
- Define commercial growth drivers and customer propositions for each brand.
- Challenge and validate commercial plans to ensure they are sound and drive growth.
- Lead the GRL Commercial Community, connecting shopper marketing, regional, and market leads.
Key Competencies
- Commercial and revenue growth leadership with outstanding judgement across pricing, channel, and customer strategy.
- Deep understanding of how leading consumer brands win with customers and shoppers across different markets.
- Leadership through influence, reaching joint decisions with category directors and mobilising regional teams.
Requirements
- Extensive senior commercial leadership experience in a global consumer business.
- Proven track record of growth and transformation, with a focus on revenue growth management, customer strategy, and commercial execution.
- Experience operating across multiple markets and regions, influencing senior leaders, and mobilising global teams.
What We Offer
- Competitive rewards and benefits package.
- Opportunity to work with a diverse team and contribute to the company's purpose of crafting iconic drinks for life's moments.
- Flexibility and support for wellbeing and work-life balance.
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