Global Portfolio & Marketing Manager, PWS New Ventures

Logitech is seeking a Global Portfolio & Marketing Manager for New Ventures, PWS Business Group. The successful candidate will play a central role in building and scaling new categories.

The role involves driving global B2B & B2C portfolio and marketing strategy development, transforming the assigned category by identifying portfolio gaps and growth opportunities, defining high-impact go-to-market strategies and new launch models, and creating effective marketing programs that drive growth.

Responsibilities:

• Lead new product development and launch from the Portfolio and Marketing side, including business case development and end-to-end commercial launch readiness
• Develop new GTM models, GTM plans, and sales enablement tools for bringing products to the market with maximum impact in B2B and B2C
• Create B2B and B2C marketing campaigns and toolkits supporting new product launches, category scale phases, and partnerships
• Partner with the Logitech for Business team, central marketing team, channel partners, and regional marketing teams to implement integrated marketing campaigns
• Track and analyze business and marketing performance metrics, continuously optimizing for effectiveness and business objectives
• Define global portfolio strategy and key business drivers, own the financial and market performance analysis
• Build strong understanding of the target audience
• Own competitive & market intelligence and market trends assessment, be seen as a category expert and a go-to spokesperson, internally and externally
• Develop and evolve B2B and B2C new best practices and fit-for-use requirements

Key Qualifications:

• Experience in global brand and portfolio management roles with a strong innovation and consumer-centricity culture
• Strong command of Digital Marketing, Search and AEO/LLM optimization
• Experience with sales enablement and B2B-first launches is a big plus
• Experience of leading creative and production agencies on through-the-line global marketing campaign development, from briefing to creative development and production to toolkit assets creation
• Genuine passion for technology and innovation, with strong grasp of emerging technology trends
• Strong market, competitor, and business analysis skills, with portfolio management expertise and fluency in market data, competitive intelligence, and financial/business KPIs
• Demonstrated ability to operate in highly agile, fast-moving, multidisciplinary teams across cultures and time zones
• Outcome-oriented self-starter with a strong sense of ownership and accountability, high degree of perseverance, ability to deal with ambiguity
• High degree of flexibility and ability to fluidly transition between business & marketing, strategic & operational tasks
• Fast learner, with a proven track record of creating scalable best practices
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels of the organization
• Fluent English