Global Campaign Marketing Manager

Zendesk is looking for a Global Campaign Marketing Manager to drive pipeline for AI product lines across new customer acquisition and growth within existing accounts.

The ideal candidate will partner closely with regional marketing to plan, execute, and optimize integrated campaigns across markets.

Responsibilities:

• Partner with regional marketing, product marketing, and performance marketing to define target audiences, offers, and channel plans for AI campaigns across priority markets.
• Own campaign delivery from brief through optimization, coordinating budgets, timelines, assets, approvals, and production dependencies.
• Lead email and nurture programs with marketing operations, tailoring audiences, messaging, and follow-up to prospect and customer needs.
• Deliver webinars, research-report campaigns, and third-party programs. Manage publisher and vendor deliverables, promotion, and lead delivery.
• Build reusable campaign kits with messaging, assets, email copy, and sales materials. Partner with regional marketing on local relevance, activation plans, timing, and channel mix.
• Partner with sales and xDR teams on account priorities and follow-up that converts campaign engagement into acquisition and expansion opportunities.
• Track engagement, conversion, AI pipeline contribution, and program costs with analytics partners. Share results with regional marketing and recommend improvements.
• Bring fresh campaign ideas and test audiences, offers, and channels. Use AI tools to improve research, personalization, and campaign workflows.

Requirements:

• 5+ years in B2B campaign marketing, demand generation, or a related field, with a record of contributing to pipeline goals.
• Hands-on experience delivering integrated campaigns, including email, nurture, webinars, or third-party programs.
• Strong project management skills, with the ability to manage multiple campaigns and coordinate cross-functional teams and vendors.
• Ability to interpret campaign and funnel data and turn findings into practical improvements.
• Clear writing, strong communication, and initiative in a fast-paced environment with changing priorities.

Preferred Qualifications:

• Experience partnering with regional marketing to localize and activate global campaigns.
• Familiarity with Marketo, Salesforce, 6sense, and project management tools such as Asana.
• Experience marketing B2B SaaS or AI products to prospects and existing customers.

The US annualized base salary range for this position is $148,000.00-$222,000.00. This position may also be eligible for bonus, benefits, or related incentives.