Description
We are seeking a creative, strategic, and results-driven professional with experience in digital marketing within the luxury hotel industry to strengthen our brand positioning, enhance our digital presence, and develop strategies that generate business opportunities.
You will be part of the team at SLS Cancún, a luxury hotel in the heart of Puerto Cancún.
Responsibilities:
- Design and implement digital marketing strategies aligned with the hotel's commercial objectives.
- Manage and optimize campaigns on Meta Ads and Google Ads.
- Develop strategies to increase direct reservations and website traffic.
- Monitor the brand's digital presence and positioning.
- Analyze results, KPIs, and conversion metrics.
- Coordinate the creation of digital content and promotional campaigns.
- Manage online reputation and presence on digital platforms.
- Collaborate with Sales, Revenue, and Public Relations teams.
- Administer budgets and present results reports.
Qualifications:
- Bachelor's degree in Marketing, Communications, Advertising, or related field.
- Minimum 3-5 years of experience in digital marketing, preferably in luxury hospitality.
- Experience in developing and implementing digital strategies for hotels or lifestyle brands.
- Proficiency in Meta Ads, Google Ads, and digital advertising tools.
- Experience in SEO, SEM, email marketing, and conversion strategies.
- Knowledge of Google Analytics 4, Google Tag Manager, and performance metrics.
- Experience in managing social media and supervising digital content.
- Advanced English (desirable).
- Ability to manage advertising budgets and optimize campaigns.
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