Field Sales Specialist

We are seeking a Field Sales Specialist to join our team in Istanbul, Turkey.

As a Field Sales Specialist, you will be responsible for building and maintaining relationships with customers, developing and executing sales strategies, and achieving sales targets.

Responsibilities:

• Build and maintain regular field sales reporting covering execution KPIs, coverage, visit compliance, and sales performance
• Manage the routine sharing of field reporting and performance updates with internal teams and external partners
• Develop and maintain automated reporting solutions and dashboards for the field teams
• Analyse store-level performance and translate findings into clear, actionable recommendations for the field teams
• Act as the central owner of the field sales tools, including user management, data quality, and continuous development of the systems
• Work with external field sales tool providers on parameter setup, data quality, and interpretation of results
• Maintain store master data, journey plans, and territory mapping across the field teams
• Manage day-to-day communication with the merchandising agency on reporting, data quality, and tool usage
• Track agency performance against agreed KPIs and prepare inputs for the quarterly performance reviews
• Work closely with Trade Marketing, Category Management, and the sales team to align field priorities and ensure the field is equipped with the right tools and materials
• Conduct regular store visits to validate data quality, observe execution standards, and stay close to field reality
• Gather structured feedback from merchandisers, Strikers, and Territory Field Sales Managers on tools, reporting, and execution needs

Requirements:

• 3+ years of experience in field sales, sales operations, trade marketing, or business analytics, preferably in the FMCG industry
• Advanced Excel skills and experience building reports and dashboards in Power BI or a comparable BI tool
• Comfortable working with data from multiple sources and able to pick up analytical and business intelligence tools quickly
• Strong coordination skills, with the ability to manage multiple stakeholders and an external agency partner in parallel
• Familiarity with FMCG market dynamics and in-store execution standards

Benefits:

• Competitive salary
• Opportunity to work with a global company
• Collaborative and dynamic work environment

Travel:

• 20-30% travel required