Director – Consumer Acquisition and Engagement, Product

Mastercard is seeking a Regional Director – Consumer Acquisition and Engagement (CA&E) Products for Latin America and the Caribbean (LAC). The successful candidate will be responsible for scaling Mastercard's Offers business and shaping the long-term Commerce Media ecosystem in the region.

Key Responsibilities:

• Drive regional growth by leading the Product strategy for CA&E solutions across LAC, with a focus on Marketing, Personalization, and data-driven customer engagement capabilities.
• Act as the regional subject matter expert on media, digital marketing, and customer engagement trends.
• Develop compelling product narratives, value propositions, and sales enablement materials tailored to different customer segments, industries, and market contexts.
• Partner closely with internal stakeholders to support strategic client engagements, commercial proposals, and high-impact RFP responses.
• Translate client, market, and competitive insights into recommendations that influence product evolution, roadmap prioritization, and regional growth strategy.
• Establish clear success metrics and measurement frameworks to evaluate commercialization effectiveness, campaign performance, and business impact.
• Influence and align cross-functional, matrixed teams across regional and global stakeholders, driving clarity, focus, and execution excellence.

Requirements:

• 10+ years of experience in one or more of the following: Digital media, Commerce Media / Retail Media, Loyalty & Rewards, Marketing and advertising Technology, Customer Engagement Strategy and Solutions.
• Proven experience developing and growing commercial partnerships.
• Experience managing complex B2B or B2B2C solutions.
• Demonstrated success leading cross-functional initiatives in matrix organizations.
• Experience working across multiple Latin American markets.
• Strong business acumen and strategic thinking, with the ability to connect customer needs, market dynamics, and commercial opportunities into actionable growth plans.