Customer Marketing & Advocacy Manager

The Customer Marketing and Advocacy team builds programs that put customers at the center of Asana’s go-to-market by cultivating strategic relationships that drive insights, engagement, and product innovation.

You will partner daily with Product, Product Marketing, Sales, and Customer Success to translate customer feedback and successes into measurable go-to-market impact and pipeline growth.

Responsibilities

• Lead the global executive Customer Advisory Board (CAB) program across AMER and EMEA as a year-round value exchange, owning recruitment, membership growth, agenda design, and event experiences.
• Own the Lighthouse early adopter program in close partnership with UXR, Product, and Product Marketing, driving customer selection, narrative inputs, participant experience, and customer-approved proof points for Tier 1 launches.
• Partner on the Product Council customer feedback forum by advising on participant experience, engaging advocates, and connecting member insights to wider advocacy opportunities.
• Establish governance, sequencing, and measurement across all advisory programs, building feedback reporting loops to show how customer input shapes product and go-to-market strategies.
• Partner with Marketing, Sales, and Customer Success to identify strategic customer stories and translate them into multi-format assets, including case studies, customer films, speaker engagements, and media opportunities.
• Activate customer advocates across campaigns and product launches, matching the right customer voice to the right moment to support core marketing narratives.

Requirements

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands-on customer-facing experience.
• Proven track record creating, managing, and measuring customer advisory boards, product councils, or early-adopter beta programs.
• Strong program management skills with experience executing complex, multi-stakeholder programs and initiatives independently.
• Collaborative leadership and cross-functional influence, with demonstrated success building trust across Product, UX Research, PMM, Sales, and executive stakeholders.
• Strong customer relationship skills, with the ability to navigate executive-level conversations and champion a customer-first approach.
• Skilled storyteller with experience translating customer feedback and qualitative input into compelling narratives that drive business outcomes.
• Willingness and ability to travel as needed for in-person customer events and marketing initiatives.

What we’ll offer

• Estimated base salary range: $130,000 - $150,000 CAD
• Comprehensive compensation package, including equity, sales incentive pay, and benefits
• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options