Copywriter 2

Humana is transforming its marketing organization to better attract and engage members through personalized, technology-enabled communications. As a Copywriter 2, you will write clear, compelling copy that supports business and brand objectives as part of the Creative and Content team.

Key Responsibilities

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives
• Partner closely with designers, motion designers, and other creatives to develop concepts and creative direction together
• Explore multiple approaches and contribute ideas throughout the concepting process
• Write across multiple channels, including social media (organic and paid), digital, email, web, video, print, direct mail, and internal communications
• Develop headlines, body copy, scripts, and social content tailored to the audience, channel, and format
• Write in an established brand voice using plain language that is clear, accurate, and easy to understand
• Apply platform-specific best practices and format requirements for content
• Incorporate feedback from creative leadership, legal, compliance, and other partners while protecting the clarity and quality of the work
• Explain the thinking behind your copy and respond to feedback constructively
• Review your own work for accuracy, consistency, grammar, and style before it moves forward
• Manage multiple projects simultaneously, meeting deadlines and keeping project partners informed
• Leverage emerging tools, including GenAI, to support ideation, drafting, and iteration
• Stay current on industry trends, platform updates, and evolving best practices

Required Qualifications

• Bachelor’s degree or higher in English, Communications, Advertising or related field
• 2+ years of professional copywriting experience
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs
• Strong writing, editing, and proofreading skills
• Ability to adapt voice and tone across audiences, brands, and channels
• Working knowledge of accessibility and plain language standards
• Experience partnering with designers and cross-functional teams
• Excellent organizational and time management skills, with the ability to prioritize multiple projects
• Ability to adhere to a process calendar
• Experience working in collaborative, hybrid or remote team environments

Benefits

• Medical, dental and vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• Short-term and long-term disability
• Life insurance

Additional Information

• This position operates under Eastern Standard Time (EST) hours
• Link to website or PDF portfolio must be submitted with application to be considered
• Agency located in Louisville, KY but qualified applicants will be considered for remote work
• Occasional travel may be required