Consumer Collecting Program Manager

We are seeking a highly motivated Consumer Collecting Program Manager to join our team in the United States.

The successful candidate will be responsible for managing a team of Student Marketeers to drive trial and expand the consumer base on and off campus in their region.

Responsibilities:

• Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans
• Ensure a strong sales support program in place to drive distribution and improve in-store visibility
• Work with the team to create exciting and relevant university initiatives that build brand and love among students
• Use program tools and reporting features to steer an effective program focused on the right student groups
• Coach and empower team members in the planning process for a constant flow of fresh mission ideas
• Manage sampling requests externally and internally, ensuring these align with wider priorities
• Ensure effective interactions to drive positive trial with consumers

People Management:

• Source and hire Student Marketeers with the right skills and attitude
• Implement and uphold national recruitment, on-boarding, and training modules
• Train and lead Student Marketeers with an empowerment approach
• Lead a strong Team Leader program

Premium Appeal of Local Pride:

• Create and support key events, scenes, and marketing opportunities in line with Red Bull brand values
• Support in delivering a program with the right balance and involvement of 3rd party event properties
• Identify collegiate and market level local opinion leaders in relevant Red Bull scenes
• Be instrumental in the implementation of national and global events/projects

Marketing Innovation:

• Work closely with the FMM in developing, owning, and executing new ideas that are locally relevant
• Involve the Consumer Collecting team in idea generation for the field
• Lead the creative process with Student Marketeers for a constant flow of new ideas

Organizational Capabilities and Enabling Structure:

• Act as a role model and display the Red Bull values
• Ensure the right program set up, in the right areas to reach the target group
• Drive efficiencies in programs, using program tools to ensure success
• Support the local logistics system to ensure the right tools, warehousing, and management in place

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement