Description
About the Role
This role will focus on growing advertising revenue across Retail & E-commerce, including omnichannel retailers, online marketplaces, direct-to-consumer brands, and specialty retailers.
You will own the full sales cycle,from prospecting through deal closure,and build strategic relationships with senior retail and ecommerce decision-makers. You’ll help advertisers connect with audiences as they discover, research, and evaluate products, and develop long-term commercial partnerships that support their business goals.
You will work closely with Customer Success Managers and cross-functional partners to ensure successful advertiser outcomes after the sale, while maintaining primary ownership of revenue growth, commercial strategy, and Retail & E-commerce vertical expertise.
Responsibilities
- Prospect, qualify, and close new advertising opportunities across the Retail & E-commerce vertical.
- Own and achieve a defined revenue target across an assigned portfolio of retail and ecommerce advertisers.
- Build relationships with senior advertising, marketing, ecommerce, digital, merchandising, and customer-acquisition leaders, along with their agency partners.
- Develop account plans that connect advertiser goals,such as online sales, new-customer acquisition, repeat purchases, and omnichannel growth,to measurable campaign outcomes.
- Identify opportunities around seasonal shopping periods, product launches, promotional events, and key category moments.
- Build clear business cases that connect media investment to advertiser economics, including return on ad spend, customer acquisition cost, average order value, and customer lifetime value.
- Structure and negotiate complex commercial agreements and build long-term advertiser partnerships.
- Partner with Customer Success Managers and measurement stakeholders to align campaign objectives, reporting, and test plans, supporting successful launches, renewals, and expansion.
- Collaborate with Product, Measurement, Marketing, Policy, and Operations to support complex deals and inform future advertising solutions.
- Maintain strong pipeline management, accurate forecasting, and a deep understanding of retail trends, shopping behavior, and the commerce advertising landscape.
Requirements
- Significant experience in digital advertising sales, partnerships, or business development serving retail and ecommerce advertisers.
- Strong relationships with decision-makers across omnichannel retailers, online marketplaces, direct-to-consumer brands, or their agency partners.
- Proven track record of owning revenue targets and closing complex advertising or commercial deals.
- Understanding of retail and ecommerce customer journeys, seasonality, merchandising priorities, and the relationship between online and in-store experiences.
- Ability to discuss performance metrics, attribution, incrementality, and the tradeoffs between customer acquisition, retention, and profitability.
- Strong consultative selling, negotiation, and executive communication skills.
- Ability to navigate complex organizations and collaborate effectively across commercial, technical, and measurement teams.
- Ability to operate effectively in ambiguous, fast-changing environments and excitement to help shape a new advertising platform with high standards for user trust.
Salary
$239K - $273K
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