Brand Manager - Earned (PR & Partnerships) UK&I

As a Brand Manager - Earned (PR & Partnerships) at Tony's Chocolonely, you will shape and deliver the UK earned media strategy across PR, partnerships, and sampling and influencer gifting.

You will also help grow awareness of Tony's in Ireland and Sweden, two emerging markets for Tony's, adapting activity to local audiences and market priorities.

Your main responsibilities will include:

• Delivering partnership campaigns worth talking about: Identify, negotiate and deliver brand partnerships that introduce Tony's to new audiences, strengthen our brand and bring our global brand platform to life.
• Making headlines with purpose: Lead the UK earned media strategy, working with agency partners on creative PR campaigns and ongoing press activity that build awareness and positive brand associations.
• Connecting the plan across markets: Lead earned media planning for Ireland and collaborate with the wider brand team on activity in Sweden, balancing a consistent brand story with local relevance.
• Turning ideas into well-run campaigns: Own clear project plans, timelines, responsibilities and stakeholder updates.
• Getting chocolate into the right hands: Build and deliver a strategic UK sampling plan that gives our target audiences their first taste of Tony's.
• Creating moments people want to share: Deliver gifting activity that inspires relevant creators and chocolate fans to share Tony's with their communities.
• Making every investment count: Own a budget of around £300k across agency partners, campaigns and production, plus our sampling stock.

Requirements:

• 5+ years of hands-on experience delivering earned media and partnership campaigns with ownership from planning through execution and evaluation.
• Experience at managing external PR agencies to deliver consistent coverage that builds awareness and brand equity.
• Understanding of how earned activity supports wider brand goals.
• Strong campaign and project management skills.
• Ability to build strong, productive relationships with agencies, external partners and colleagues.
• Negotiation skills, balancing a partner's priorities with Tony's objectives.
• Resourcefulness when plans change, comfort with taking ownership and readiness to roll up sleeves to make things happen.
• Belief in Tony's purpose and recognition of its values.

Benefits:

• Opportunity to be part of something extraordinary and make real impact in the world.
• Training programs, regular feedback cycles, coaching and a generous learning & development budget.
• Health insurance, unlimited holidays, free healthy lunch at the office, company bonus and a shares participation plan, and unlimited chocolate.