Country Brand Lead

The Country Brand Lead (CBL) is responsible for managing a designed product group to achieve planned sales, profit, and other marketing objectives.

This role involves owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, driving product growth, forecasting revenues and operating expenses, and achieving revenue and profitability targets.

Key Responsibilities

• Manages all aspects of launch, setting local vision/brand direction, execution, and coordinating cross-functional needs of Pfizer Vaccines to strengthen Pfizer Vaccines' position among HCPs and the public.
• Develops brand plans by tailoring regional/global brand strategies to local market needs and defining local priorities with tactical implementation plans.
• Leads external interactions with government and academic stakeholders, including stakeholder strategy, relationship management, and development of innovative partnerships to maximize vaccine penetration.
• Drives innovation in a highly dynamic and competitive market by challenging the status quo.
• Integrates digital solutions and omnichannel approaches to create exceptional customer experiences.
• Manages brand financial performance, including planning, proposing, and monitoring brand expenditures.
• Develops, implements, and maintains key measurement systems and KPIs to demonstrate the impact of brand strategies and programs.
• Leads promotional activity execution through collaboration across functional teams and alignment with Pfizer and local regulations.
• Develops new KOLs and engages existing KOLs to sustain strong networking and market development.
• Establishes strong working relationships at local, regional, and cross-functional levels.
• Leads training for Customer Facing Teams on product positioning and strategies.

Key Accountabilities/Deliverables

• Brand Plan: local commercial strategies derived from proactive customer engagement and competitive insights.
• Tactical Plan: detailed tactical planning with A&P budgets coupled with flawless execution of tactical planning aligned with timelines and budget.
• Work closely with relevant cross-functional teams to develop and execute brand assessments and affordability plans.
• Develop Brand Op Plans, long-range forecasting, LE, influence brand targets, and brand A&P allocations.
• Active prioritization, allocation, and execution of country brand budget; making trade-off decisions based on the best ROI for the business.
• Monthly commercial performance insights; opportunities and risks assessment in line with market evolution.
• Campaign Development: adapt regional/global content to specific country needs.
• Promotional Meetings: speaker identification, drive content, and manage compliance review of materials.
• Validate brand-specific messages, design training (with medical, regulatory).
• FF capability building through insights and training (with Sales Managers/trainers).

Qualifications:

• At least 5 years of pharmaceutical experience, with at least 3 years in Marketing.
• Bachelor's Degree in Pharmaceutical Science, Medical Science, with MBA desired.
• Vaccine or Infectious diseases therapeutic experience preferred.

Technical Skills Requirements

• Marketing and Strategic Planning Excellence.
• Operational Excellence.
• Customer Centricity.
• Track record of strong marketing execution.
• Strong collaboration/negotiation skills (with key stakeholders in-country, regionally, and globally).
• Resilient - responds to change with agility and optimism and innovation.
• Effective prioritization among/across brands in a resource-constrained environment.
• Good Interpersonal & leadership skills.
• Proficiency in English and local language, and tech-savvy (AI as an advantage).