Brand Manager

The Egyptian Brand Team at Red Bull Egypt seeks a Brand Manager to act as a brand guardian. The primary role involves delving into consumer behavior, compiling insights, and conducting market research to enhance top-of-mind awareness, strengthen brand prominence, and increase per capita consumption.

Responsibilities:

• Develop an integrated creative vision across all campaigns
• Work with internal teams to guarantee cohesion throughout all brand interactions
• Execute compelling campaigns that resonate with the audience and support sales objectives
• Evaluate creative impact using insights from research
• Manage the creative agency to inspire excellence and deliver best-practice integrated campaigns
• Contribute to the annual business planning process
• Conduct competitive reviews to analyze the brand's stance vs. other players in the market
• Develop and implement strategies to drive consumer activation and engagement
• Manage multiple projects simultaneously, meeting deadlines, and delivering high-quality work under pressure
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels

Requirements:

• 5-7 years of experience in brand management
• In-depth understanding of brand positioning, brand equity development, and consumer marketing
• Strong leadership skills
• Attention to detail to brand guidelines and corporate identity
• Proven success in managing multi-channel brand campaigns
• Strong analytical skills and experience with performance measurement tools
• Excellent project management and interpersonal skills
• Proficiency in English