Associate Director, Growth Marketing

DEPT® is looking for an Associate Director, Growth Marketing, Americas, who treats marketing as part of the commercial engine, not a separate function. Someone who can connect marketing, sales, CRM, data, and AI into one system – and prove it with real results.

You’ll take our Americas growth plan and turn it into a working, measurable growth machine. Focus less on filling the top of the funnel and more on creating and accelerating opportunities with the right accounts. Work with a lean budget rather than relying on massive paid demand. Design a robust ABM program, activating email, content, partners and events against a priority audience.

Integrated Growth Strategy: Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, business development and AI into a single pipeline engine driving qualified opportunities.

Execute the Growth Plan: Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline.

Break Down Silos: Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos.

Build Relationships: Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities.

Data-Driven Optimization: Leverage our tech stack (Salesforce, Pardot, and Dreamdata) to track performance and optimize marketing investments around revenue goals.

Scrappy Demand Generation: Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM.

Requirements

• 7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting).
• Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication).
• Proven track record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales into one system that converts.
• Hands-on with Salesforce and Pardot for CRM and marketing automation, plus Dreamdata (or similar) for planning and measuring what actually drives revenue.
• Deep experience with pipeline analytics, forecasting, and attribution.
• Practical experience using AI in workflows.

What We Offer

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is $160,000-$175,000 USD.