Creator Marketing Specialist

We are seeking a highly skilled Creator Marketing Specialist to join our team in Mumbai, India.

As a Creator Marketing Specialist, you will be responsible for developing and implementing creator marketing strategies that drive brand awareness, engagement, and conversions.

Responsibilities

• Support the Creator Marketing Manager in developing and implementing the strategic framework for Creator Marketing, translating broader business priorities into actionable plans.
• Drive cross-functional collaboration to identify opportunities, build annual and project-specific plans, and integrate creator marketing into key business initiatives.
• Identify, engage, and develop relationships with creators whose influence and organic reach can strengthen Red Bull's relevance across key passion points.
• Build and nurture strategic partnerships with new and existing creator agencies and industry stakeholders to unlock opportunities and strengthen the creator ecosystem.
• Own the planning and execution of assigned creator-led projects and marketing initiatives, ensuring strong project management, distinctive storytelling, and delivery against agreed objectives.
• Lead Creator Marketing onboarding and internal knowledge-sharing initiatives, serving as a subject-matter resource for teams across the organization.
• Support budget planning and management for assigned creator marketing projects, ensuring effective allocation of resources and adherence to approved budgets.
• Continuously improve ROI measurement and reporting frameworks to assess creator marketing effectiveness across social performance, audience engagement, brand and product trust, and relevant business outcomes.

Requirements

• Recognized undergraduate degree in Marketing, Brand Management, Communications, or a related discipline.
• 3-5 years of relevant professional experience, ideally in Creator Marketing, Talent Management, Brand Marketing, or a related field.
• Strong understanding of the creator marketing ecosystem, creator partnerships, activations, and creative operations.
• Proven ability to manage projects end-to-end, prioritize competing demands, coordinate multiple stakeholders, and deliver high-quality outcomes within tight timelines.
• Strong written and verbal communication skills, with the ability to present ideas, share insights, manage expectations, and navigate challenges constructively.

Benefits

• Competitive salary
• Opportunities for growth and development
• Collaborative and dynamic work environment