Assistant Marketing Manager for Grab Ecommerce

Grab is Southeast Asia's leading superapp, providing various services such as food delivery, financial management, and transportation.

The Assistant Marketing Manager for Grab Ecommerce will drive growth for emerging e-commerce categories by using market and shopper insights to shape category plans, leading campaigns across channels, and building merchant partnerships that deliver sustainable business results.

Responsibilities:

• Build deep category understanding through data insight: study shopper behaviour, basket patterns and assortment gaps, and run market monitoring & benchmarking of ecommerce deals.
• Translate that insight into a category growth plan: define the priority categories, the assortment and pricing angle, and the campaign calendar.
• Deploy the marketing and commercial agenda behind the plan: lead the monthly Sales campaign platform as well as weekly sales & livestream activity.
• Brief and land the communication assets across touchpoints (in-app & digital), working closely with the Content, Marketplace, Category and Operations teams plus the in-house creative team.
• Co-develop the partner portfolio strategy with the Commercial team: shape which brands and retailers we go after, and own the new merchant pipeline end to end.
• Co-build a winning growth plan with a competitive package to pitch more partners: design the commercial proposal, partnership packages & co-funding package, and business-marketing agenda.
• Pitch, convert and serve partners with a customised growth plan for each one, executing brand week & sales campaigns together with them.
• Monitor partnership and campaign performance of every package deployed, and make recommendations to optimise spend efficiency and business return.

Qualifications:

• Bachelor degree, with a focus on Marketing, Business Administration, Commerce or Economics.
• 4+ years of full-time experience in Ecommerce.
• Proven experience in ecom/channel marketing, category or commercial roles.
• Experienced in design partnership and co-funding packages.
• Experience planning and executing campaign mechanics at volume.
• Detail-oriented, consumer-centric & data-driven mindset.
• Capability to work effectively and influence across big & diverse cross-functional teams.
• Resourceful & fast learning ability in an ever-changing environment.

Benefits:

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex benefits package.
• Parental and Birthday leave.
• Love-all-Serve-all (LASA) volunteering leave.
• Confidential Grabber Assistance Programme.
• FlexWork arrangements.