Assistant Brand Manager

We are seeking an Assistant Brand Manager to join our team in India. As an Assistant Brand Manager, you will be responsible for managing and executing brand strategies across various occasions and channels.

Responsibilities:

• Develop and execute annual plans across priority occasions and manage defined occasion workstreams
• Identify consumer, cultural, and channel opportunities and translate them into actionable programs
• Build a strong understanding of consumers, occasions, and cultural trends through research and analysis
• Partner with agencies and internal teams to identify emerging behaviors and cultural opportunities
• Manage assigned campaigns and programs end-to-end, from strategic brief to execution and evaluation
• Develop strong briefs and work closely with creative, media, content, and activation agencies
• Ensure programs are executed with high standards of quality, consistency, and operational excellence
• Provide insight-led inputs for innovation roadmaps across occasions
• Support occasion-linked launch opportunities across relevant flavors, variants, and packs
• Convert ecommerce, quick commerce, retail, On-Premise, and campaign learnings into stronger consumer-led recommendations
• Establish clear objectives and KPIs for assigned programs and ensure measurement is built into planning
• Evaluate campaign and program performance and translate learnings into clear recommendations for future activity and investment

Requirements:

• Master's degree in marketing, business, or a related field
• 4-6 years of experience in brand, consumer, or integrated marketing, ideally in FMCG, youth, lifestyle, entertainment, sports, or similarly consumer-led categories
• Demonstrated experience managing projects or strategic workstreams end-to-end
• Experience working with agencies and cross-functional teams; commercial/sales exposure is an advantage
• Highly organized, data-literate, and culturally curious; AI literate – strong with different AI tools
• Self-starter with a collaborative spirit and sharp execution mindset
• Strong communication and presentation skills