Description
We are seeking a Category Site Merch Lead, Refresh to join our Digital Strategy & Platform team at Target. As a Category Site Merch Lead, Refresh, you will be the dedicated owner of the Category Refresh product across your assigned business pyramids. You will execute high-impact, end-to-end refreshes built on a structured three-phase process:
- Guest Persona & Behavior Definition , Define who is shopping a category or item type, how they engage across the digital funnel, and what success looks like from their perspective.
- Experience Diagnostic , Evaluate Target's current digital experience against identified guest needs, assessing the full journey from marketing and discovery through purchase and post-purchase.
- Cross-Funnel Strategy Development , Develop prioritized strategies that solve guest needs across the funnel and drive measurable business outcomes.
Your responsibilities will include:
- Lead end-to-end execution of Category Refreshes , from persona definition and experience diagnostic through strategy development and Fact Pack delivery.
- Ensure every refresh is executed with rigor, quality, and adherence to established methodology; manage timelines, milestones, and personal accountability for all deliverables.
- Produce polished, enterprise-ready Fact Packs that are actively utilized across Digital, Marketing, Merchandising, and partner teams.
- Build detailed guest personas for each category.
- Conduct funnel analysis and customer journey mapping to identify where guest needs are met and where friction or unmet opportunity exists, from marketing through post-purchase.
- Build comprehensive diagnostics that assess how Target's current digital experience satisfies the needs of the identified guest, spanning all funnel stages and devices.
- Identify friction, discoverability gaps, assortment presentation issues, and experience opportunities through quantitative analysis and competitive benchmarking.
- Leverage Adobe Analytics, DOMO, SQL.
- Translate diagnostic findings into prioritized, cross-funnel strategies with clear guest rationale and measurable expected outcomes.
- Create executive-ready storytelling and presentations; communicate findings and refresh results broadly across the organization to drive action.
- Influence prioritization and gain alignment across stakeholders , including Category Site Merchandising, Strategy & Planning, and Digital Roundtable partners , without direct authority.
- Track and report refresh impact at the quarterly and annual level; define KPIs and close measurement gaps so refresh value is fully credited across the organization.
- Continuously improve refresh methodology, Fact Pack quality, and process efficiency , contributing to playbooks, standards, and automation that make the Refresh function more scalable over time.
Requirements:
- 4-year college degree or equivalent experience.
- 6+ years in ecommerce, digital strategy, site merchandising, category management, analytics, or a related field.
- Demonstrated ability to lead complex, cross-functional initiatives and develop structured strategic artifacts (fact packs, playbooks, briefs) used across an organization.
Desired skills:
- Analytics: Deep proficiency conducting category and funnel analysis; experience with Adobe Analytics, DOMO, and basic SQL.
- Communication & Storytelling: Ability to synthesize multi-phase research into clear narratives and present to varying levels of leadership.
- Guest Insights: Skilled in persona development, customer journey mapping, and translating behavioral data into strategic direction.
- E-commerce Expertise: Strong command of digital customer journeys, site experience optimization, and full-funnel performance drivers.
- Strategic Analysis: Experienced developing business cases, prioritization frameworks, and enterprise-ready deliverables grounded in data.
- Cross-Functional Influence: Able to drive alignment and action across partner teams without direct authority.
- Project Management: Manages multiple workstreams simultaneously with strong accountability for quality and timeliness.