Description
At Braze, we're a customer engagement platform that helps brands deliver great customer experiences. We're seeking an Industry Marketing Lead for Retail & Consumer Goods to own the retail narrative and point of view, develop and execute a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry, and collaborate with revenue and product teams to align Braze's products and value proposition with industry-specific marketing objectives and business outcomes.
Key Responsibilities:
- Architect the Industry Marketing strategy
- Own the retail narrative and point of view
- Be the field's retail expert
- Build plays that scale
- Turn customers and partners into proof
What Success Looks Like:
- You will help Braze win more retail deals, faster and at higher value, and grow a healthy and durable Retail business.
- You will be measured on retail win rates, pipeline and bookings from retail plays, sales cycle length and deal size in retail, adoption of retail launches and plays, seller certification, and net-new public retail customer stories.
Who You Are:
- Retail native
- Executive storyteller
- Builds to scale
- Brings people along
- Uses AI at work
Qualifications:
- 10+ years in marketing, product marketing, or strategy roles
- A track record of building industry or go-to-market strategies that drove pipeline and revenue
- Practical experience using AI-powered marketing tools and automation
- Experience with marketing technology
- Strong executive presence
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $118,000 and $165,500/year, with an expected On Target Earnings (OTE) between $138,000 and $197,000/year.