Description
Braze is looking for a Digital Marketing Lead, Programmatic & Media to build and execute programmatic display and media buying strategies.
As a key member of the Global Digital Marketing team, you will work alongside colleagues based in diverse regions, reporting to the Senior Director of Global Digital Marketing.
Your primary focus will be generating pipeline and optimizing pipe-to-spend ratios through targeting optimizations, A/B split testing, vendor testing, and landing page optimizations.
Responsibilities:
- Plan and purchase multiple types of paid media inventory
- Manage relationships with media partners
- Manage and optimize programmatic display campaigns efficiently using DV360
- Develop and manage the advertising strategy for the ABM programmatic display platform
- Work within Google Tag Manager to efficiently manage and deploy essential tracking tags
- Collaborate with the internal brand team on creative briefs for display and paid media deliverables
Requirements:
- Proven track record running global paid media campaigns
- Publisher & Vendor Management experience
- DSP & Platform Expertise
- Budget Management experience
- Creative Operations experience
- Technical Skills: Google Tag Manager
- Key Soft Skills: Excellent written, verbal, and visual communication skills
Benefits:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend