Description
Grab is Southeast Asia's leading superapp, providing various services including food delivery, financial management, and ride-hailing.
You will be leading and managing overall acquisition related operations in the Driver Acquisition Team.
Responsibilities:
- Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation).
- Build driver onboarding lifecycle -- from pre-onboarding to driver activation.
- Lead strategic discussions with internal and external partners.
- Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system.
- Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics.
- Advise each department head on implementation of new processes and provide timely updates to senior management.
- Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins.
- Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix.
- Manage direct reports KPI and performance.
The day-to-day activities:
- Work with internal and external stakeholders to reach driver acquisition and activation targets.
- Meet with other departments/business verticals to report current performance and acquisition results.
- Define and regularly update team KPI.
- Create end-of-week reports.
- Conceptualize and execute regular acquisition campaigns.
- Support on-ground acquisition activities and work with external vendors to plan and execute acquisition events.
- Lead strategic discussion with internal and external business verticals.
- Create and update acquisition dashboard and database.
Qualifications:
- Bachelor's Degree in Marketing or any related 4-year related course
- Strong background in lead generation, multi-funnel acquisition, talent sourcing, or recruiting.
- Experience with 2-wheel rider acquisition is a plus.
- Must be knowledgeable about transport, cars and the automotive industry, preferably knows how to drive.
- Very strong communication skills and attention to details
- Proficient in Microsoft/Google productivity tools.
- Experience within SQL and able to write queries (a huge plus).
- Comfortable to work on multiple projects and has an agile mindset to adapt to our fast-paced environment and tight deadlines.
- Comfortable with ambiguity.
- Intellectually curious, highly analytical and able to problem solve, think & debate strategically