Description
ViiV Healthcare is seeking an Implementation Marketing Manager to lead the development and execution of key field-facing materials to educate customers about implementing ViiV Injectable products. The successful candidate will collaborate with cross-functional teams, develop marketing materials, and manage agency relationships.
Responsibilities:
- Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team, and other internal stakeholders on provider/patient experience and implementation marketing strategy
- Develop implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness and education of acquisition of specialty products and patient access programs
- Effectively manage agency relationships, ensuring all projects are delivered on time and within budget
- Project manage activities, including progress meetings, reports, steering groups, and workstreams
- Support the organization and management of projects that enter the copy approval process
- Ensure progress and impact achieved are measured and communicated
- Manage marketing materials, including internal and external communications
- Collaborate with the training team and educate field teams on materials and programs developed
- Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks
Basic Qualifications:
- Bachelor's degree and 6+ years of pharma commercial experience
- Experience working with a specialty product
- Project management skills and experience
- Marketing experience, including the copy approval process or MLR
- Digital Marketing experience
Preferred Qualifications:
- Experience in market access, reimbursement, and financial programs
- Sales experience
- Ability to work effectively within a complex matrix organization
- Knowledge of creative development, copy approval, and production processes
- Website Development experience
- Strong communication, presentation, and organizational skills