Description
As the Marketing Audience Platforms Lead, you will architect the enterprise data backbone that powers modern, real-time personalization across every customer touchpoint.
In this role, you will define and execute the strategic evolution of our core audience platforms,transforming fragmented data layers and traditional segmentation into a high-performance, intelligent audience ecosystem powered by real-time resolution and agentic workflows.
What You'll Do
- Architect Enterprise Audience Strategy: Define the multi-year vision for our marketing audience engine, seamlessly integrating Customer Data Platforms (CDPs), identity resolution networks, and downstream activation channels into a unified ecosystem.
- Pioneer Agentic & Predictive Integrations: Unlock the next frontier of audience building by integrating autonomous agentic AI and predictive modeling, enabling marketers to generate, refine, and optimize audiences via natural-language and automated workflows.
- Scale High-Throughput Platform Performance: Champion platform reliability, query efficiency, and low-latency activation across modern cloud data architectures in tight partnership with engineering and technical product teams.
- Deliver Frictionless Marketer Enablement: Establish a modern, multi-tenant self-service platform that eliminates operational dependencies, giving lines of business instant access to build, analyze, and syndicate high-value audiences.
- Drive Strategic Ecosystem Partnerships: Steer strategic alignment with tier-one audience and CDP vendors, cloud data providers, and system integrators to co-create roadmaps that keep our enterprise tech stack at the cutting edge.
- Embed Governance & Trust by Design: Establish robust, automated controls for data ethics, consumer privacy compliance (GDPR, CCPA, state privacy regulations), and role-based auditability without compromising marketing velocity.
Basic Qualifications:
- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
- A Bachelor's or Master’s Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field), Business or Marketing
OR
- Bachelor's degree in any field and 4 years of Product Management experience
Preferred Qualifications:
- Experience translating business strategy and analysis into consumer facing digital products
Salary Information:
- McLean, VA: $200,700 - $229,100 for Sr. Mgr, Product Management
- New York, NY: $219,000 - $249,900 for Sr. Mgr, Product Management
- Plano, TX: $182,500 - $208,300 for Sr. Mgr, Product Management
- Richmond, VA: $182,500 - $208,300 for Sr. Mgr, Product Management
- Riverwoods, IL: $182,500 - $208,300 for Sr. Mgr, Product Management