Description
This is an opportunity to join HPE's world-class Global Communications team as an Enterprise Thought Leadership Program Management Lead. You will help scale HPE's enterprise thought leadership program, which is a key pillar of the Corporate & Financial Communications team. The program aims to connect HPE within the most influential conversations shaping the technology industry.
Responsibilities:
- Lead program management aspects of thought leadership activations
- Manage execution with media partners, from planning and engagement to on-site execution and post-event follow-through
- Drive 360-degree communications plans and amplification strategies that extend thought leadership across paid, earned, owned, and social channels
- Ensure each activation incorporates a go-to-market emphasis with customers and prospective customers by partnering with Global Marketing and Global Sales representatives
- Lead budgeting aspects of the program, including evaluating sponsorship packages against return on investment targets, and tracking future partnership opportunities
- Measure the impact of each thought leadership activation, helping define and track success across reach, engagement, influence, and pipeline outcomes
- Support collaboration efforts with executive communications leaders in Global Communications to identify and prepare executive speakers for thought leadership moments
- Assist in managing new and existing media partner relationships on an ongoing basis
What you bring:
- A strategic mindset with the ability to connect big ideas to business impact
- Experience in B2B technology, communications, or marketing with a strong understanding of importance of amplification across diverse business-oriented audiences
- Strength in partnering with colleagues across business units to support the development of thought leadership activations, amplified across channels
- A collaborative approach, with the ability to partner across highly matrixed teams
- A bias for action,balancing strategy with hands-on execution to maximize impact
Education and Experience Required:
- BA or BS in Communications, Marketing, Journalism, Business Administration, Public Relations, English, Political Science, International Relations, or other Liberal Arts disciplines.
- 7+ years of experience in corporate communications, media relations, team member communications, program management, or marketing.
- Previous program management and/or project management experience
Benefits:
- Comprehensive suite of benefits that supports physical, financial, and emotional wellbeing
- Investment in career development
- Unconditional inclusion and flexible work arrangements