Description
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV.
As a Senior Manager, US Enterprise Communications, you will plan, develop and deliver integrated internal and external communications that advance business objectives, strengthen corporate and product narratives, and ensure consistent messaging across ViiV Healthcare's US organization.
Responsibilities:
- Develop and execute integrated US enterprise communications strategies, campaigns and activations aligned with commercial priorities, business objectives, and product lifecycles.
- Partner across a matrixed organization,including global, commercial, internal communications, digital, medical, legal and regulatory teams,to drive business objectives and maintain consistent messaging.
- Lead the development, management and execution of product and corporate campaigns across earned, owned, paid and social channels, including influencer initiatives where appropriate.
- Own paid media communications strategies, aligning plans and messaging with brand strategy and ensuring effective promotional-review pull-through.
- Manage external expert and healthcare professional engagement, including recruiting, developing, training and maintaining a strong speaker bench and speakers bureau in partnership with relevant teams.
- Lead communications strategy and execution for congresses, scientific data milestones and external events, translating complex information into compelling narratives for key audiences.
- Plan and deliver communications for corporate events, sponsorships and community engagements, ensuring alignment with enterprise positioning and consistent message pull-through.
- Provide communications counsel and execution support for cross-functional teams and enterprise projects, including leadership town halls, field resources and employee engagement initiatives.
- Anticipate and prepare for emerging issues, coordinating rapid, appropriate and compliant responses with internal stakeholders.
- Oversee agency partners and budgets to deliver high-quality communications plans and materials efficiently and effectively.
- Establish measurable objectives, assess communications effectiveness and apply insights to optimize future programs.
- Ensure all communications comply with applicable regulations, policies, codes of conduct, ethics and values.
Requirements:
- Bachelor's degree & 5+ years in a pharma product communications role'
- Experience developing, implementing and measuring communications strategies and tactics supporting commercial objectives
- Experience with media relations and issues management
Preferred Qualifications:
- Post graduate degree in communications
- Strong business acumen and understanding of the commercial environment
- Practical understanding of the regulatory environment and how it affects communications for Rx medicines
- A strong understanding of issues management
Benefits: ViiV offers a comprehensive benefits program, which can be found on the GSK US Benefits Summary webpage.