Description
In this role, you will utilise your in-depth knowledge of messaging channel end-to-end solutioning to enable marketer strategies.
You are accountable from solution design to solution build and deployment, to understanding the impact of your solution.
Your role is critical to ensuring a high-quality user experience through a rigorous quality assurance approach and intra-team peer feedback.
In this role, you are central to driving user engagement improvements via relevancy tuning our messaging to discrete cohorts.
Responsibilities and Duties of the Role:
- Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
- Provides custom or experimental solution design against a marketer strategy requirement and gains marketer acceptance of the solution.
- Builds messaging solution and conducts self-quality assurance testing.
- Conducts marketer user acceptance testing (UAT) for custom solutions.
- Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
- Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
- Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.
Basic Qualifications:
- 3+ years of work experience in marketing operations, analytics, or equivalent applied roles
- 1+ years of experience working in agile teams
- Applied coding of template scripting languages (e.g. liquid, handlebars)
- Working knowledge of messaging best practices (email, push, in-app, SMS)
- Experience conducting experiments to minimize bias against the experimental design
- Possessing a high bar for quality, and ability to readily spot potential bugs
- Superb writing skills to utilise for documentation, solution design and insights
- Excellent communication skills with globally diverse cultures
- Curious and analytic mindset, striving to continuously improve expertise
- Ability to be on-call when business critical launches occur
- Verbal and writing proficiency in the English language