Global Esports Marketing Specialist

Join Razer's global mission to revolutionize gaming. As a Global Esports Marketing Specialist, you will drive global marketing campaigns across Team Razer, esports gear, product launches, partner activations, and sustain marketing programs.

Global Esports Marketing & Campaigns

• Plan and execute global esports marketing campaigns across product launches, partner moments, tournaments, and sustain programs.
• Translate campaign objectives into clear briefs, creative direction, asset requirements, timelines, and channel plans.
• Partner with internal teams to align esports campaigns with broader business goals.
• Support launch and sustain marketing for Razer esports products.

Project Management, Execution & Collaboration

• Manage timelines, deliverables, approvals, asset development, and campaign execution across multiple workstreams.
• Drive follow-ups, track action items, and maintain clear communication with stakeholders.
• Support operational needs such as vendor onboarding, purchase requests, and contracts.

Esports Partners, Players & Community

• Support relationships and co-marketing with esports teams, players, creators, and tournament partners.
• Develop authentic content and activations that connect Razer products with esports culture.
• Coordinate product seeding and partner support for pro players and teams.
• Represent Razer at esports events when needed.

Performance, Insights & Competitive Tracking

• Track campaign performance across key channels and summarize learnings for future planning.
• Support competitive benchmarking across esports brands and market activity.
• Turn insights into practical recommendations that improve future campaigns.

AI-Enabled Ways of Working

• Use AI tools to accelerate day-to-day marketing work.
• Identify and pilot AI-driven improvements to esports marketing workflows.
• Apply AI outputs with sound judgment, upholding brand voice and factual accuracy.

Pre-Requisites

• 2+ years of marketing experience, ideally across areas such as campaigns, product marketing, digital marketing, content marketing, social, influencer, gaming, esports, or consumer tech.
• Strong understanding of marketing fundamentals, including positioning, campaign planning, and performance measurement.
• Strong project management skills, with the ability to manage timelines and multiple workstreams simultaneously.
• Strong creative judgment and communication skills.