Description
As Associate Director, Paid Social, you will serve as the strategic mastermind and operational anchor for our largest, enterprise-level account in London.
You are a seasoned performance media leader who balances high-level strategic vision with deep technical expertise in performance social, measurement structures and paid social processes.
In this role, you will lead a dedicated team of Senior Managers and Managers, translating complex data and consumer journeys into high-yield, full-funnel paid social strategies.
Strategic Leadership & Channel Growth
- Drive Full-Funnel Strategy: Own the overarching paid social roadmap for a global client, aligning social budgets and tactics with overarching business priorities.
- Master Platform Mechanics: Direct performance strategy across Meta, TikTok, Pinterest, Snapchat, and YouTube. Champion platform automation while maintaining strategic controls over best practices and creative messaging.
- Measurement & Incrementality: Lead advanced measurement frameworks in partnership with data teams, implementing multiple complex single-cell, multi-cell, child and nested studies.
- Integrated Growth & Upsell: Collaborate with internal US counterparts to identify holistic growth levers, drive strategic upsells.
Client Governance & Senior Stakeholder Management
- Trusted Strategic Advisor: Serve as the primary senior strategist for executive-level client stakeholders, translating complex performance data and algorithm shifts into clear, compelling narratives.
- Escalation Authority: Act as the ultimate escalation point across your client portfolio, proactively mitigating performance dips, resolving channel conflicts, and navigating complex operational challenges.
- Budget Oversight & Forecasting: Maintain total accountability for multi-million-pound media budgets, accurate forecasting, quarterly pacing, and commercial delivery.
People Leadership, Delivery & Innovation
- Build & Mentor Talent: Lead, mentor, and grow a high-performing team of paid social managers and buyers.
- Enforce & Evolve Standards: Implement robust QA frameworks, workflow processes, and campaign governance to ensure flawless execution and zero-error delivery.
- Test & Learn Culture: Build and scale a rigorous testing framework across the practice, leveraging platform innovation and previous learnings.
What You Bring
- 7+ years of hands-on paid social planning & activation experience, with at least 3 years managing client relationships and leading direct reports/team structures of 10+ people.
- Expert-level knowledge of Meta Ads Manager, TikTok Ads Manager, Pinterest, Snapchat, and platform automation capabilities.
- Proven track record of setting, defending, and hitting strict KPIs.
- Strong understanding of how Paid Social integrates with Search, Programmatic, CRO, and organic channels to drive holistic client growth.
- Dynamic, authentic, and polished presentation skills.
- Demonstrated track-record of fostering a collaborative, inclusive, and high-performing team culture.
We Offer
- Flexible, hybrid working policy.
- Excellent salary based on experience.
- Pension, free private healthcare, mental health support, and company sick pay scheme.
- 26 days paid holiday.
- Refreshments and drinks in the office.
- Season ticket loan and cycle to work scheme.
- Enhanced family friendly policies.
- Social and Cultural Events.
- Inspirational Talks.
- Learning and Development.
- Buddy Programme.