Description
The Converter Specialist is responsible for driving profitable growth within an assigned territory by acquiring new customers, expanding wallet share with existing accounts, and delivering value through application-based solutions.
Key Responsibilities
- Sales & Growth: Achieve monthly/quarterly/annual revenue and product mix targets. Drive new business development through prospecting, lead conversion, and pipeline management.
- Customer Engagement & Solution Selling: Conduct regular customer visits, technical demos, trials, and joint application development. Possess and/or develop skill sets in Converter and automation processes.
- Territory & Funnel Management: Manage territory coverage, call cycles, and visit frequency to maximize reach and productivity. Maintain a healthy opportunity funnel with accurate stage definitions, value, and probability.
- Commercial Excellence: Prepare and negotiate proposals within pricing and discount guardrails. Ensure on-time invoicing, collections, and DSO adherence.
- Cross-Functional Collaboration: Partner with marketing for Ad Merch programs, campaigns, and promotion-led demand generation. Collaborate with supply chain for stock allocations, backorder mitigation, and aged inventory liquidation.
Required Qualifications
- Bachelor’s degree in engineering, Science, or Business (Mechanical/Chemical/Production preferred) or equivalent experience.
- 3–7 years of field sales experience in industrial/B2B (adhesives, tapes, industrial consumables, or related).
Preferred Qualifications
- Experience with OEMs, Converters and key accounts in automotive, electronics, packaging, construction, or general manufacturing.
- Hands-on exposure to process lines (e.g., lamination, assembly, die cut , bonding).
- Proficiency with CRM (e.g., Salesforce), Excel, and data-driven forecasting.
Travel & Work Conditions
- Field-intensive role; ~50–70% travel within territory. Customer site work may require PPE and adherence to plant safety norms.